We are thrilled to invite you to join us for the First Annual Traverse City Microbrewery & Music Festival (TCMMF) on Saturday, August 29, 2009, on the beautiful front lawn and woods of The Village at Grand Traverse Commons in Traverse City, Michigan. This event aims to be one of the greatest in the state with beers from around the Midwest, focusing especially on Michigan brews. Outside of great craft beer, we will feature national touring musical acts on two stages. Hear the musical influences of Blues, Zydeco, World, Acoustic, Bluegrass, Gypsy Jazz, Afrobeat through the music of The Legendary Buckwheat Zydeco Band, Clumsy Lovers, Caravan of Thieves, Mike Moran + Levi Britton, Delilah Dewylde & The Lost Boys, Luke Winslow-King and more. TCMMF will be alive with music and art experiences as musicians and artists will roam and meander through the crowd.
Breweries include: Right Brain, Shorts, Founders, Bells, Jolly Pumpkin, Tri City, New Holland, Magic Hat, Sierra Nevada, Michigan Brewery, Three Sergeants, Red Hook, Goose Island, and Many More… Plus regional mead, cider and some very special brews! Education will be featured on a second stage in the Dining Tent that will include workshops on Mead, Homebrewing, Lord of Gourd and more with acoustic music in between.
This beer festival will be unlike any other in Michigan and we hope to make this a favorite of beer lovers, music lovers and brewers. We also have a strong dedication to the local harvest and many local foods will be paired with great beer.
Tickets On Sale at Oryana, Right Brain Brewery, Old Town Coffee, and online at www.porterhouseproductions.com .
The First Annual Traverse City Microbrewery + Music Festival will take place on the front lawn of the historic State Hospital, now The Village at Grand Traverse Commons (Division and 11th Streets). TCMMF is an excellent opportunity to enjoy hand-crafted beers, barley wines and non-alcoholic ales as well as local food and culture. We will have an early two-hour “Brewer’s Happy Hour” where serious craft beer patrons can engage in conversation with brewers and enjoy their company before the admission of the public as well as free catered food pairings and festival merchandise. Attendees will vote for their favorite beer and we will award a lucky brewery with a People’s Choice Award.
The TCMMF will benefit local nonprofits that work with and on behalf of youth. TCMMF is designed to honor local and regional brewers by being the first in the state to not charge a tap fee (!), pay 100% for the craft beer and offer to support the brewers with rooms and top hospitality. It also falls on a weekend full of community events that have endorsed the TCMMF including the popular Cherry Roubaix Bike Race and The Big Jon Salmon Classic. Community associations including Michigan Brewers Guild, Convention Visitors Bureau and Downtown Development Association have given their approval as well. We will be in full gear to celebrate!
The Traverse City Microbrewery + Music Festival celebrates the quality and
diversity in beer styles and breweries that exist in Michigan and across the Midwest.
The event’s beneficiaries are The Good Work Collective, which is a brand new 501(c)3 youth empowerment and community networking organization; Little Artshram, which fosters alternative education through a unique combination of permaculture, art, environmentalism, and social activism; The Historic Barns Harvest Festival slated for October 3 of this year; WNMC 90.7, Traverse City’s local college radio; local farmers and others. The Good Work Collective will help encourage the sustainability component of the festival, and has begun to do so by implementing a recycling/green program including compostable serving ware and wind- and solar-power stages for the annual event.
Our goal is to maintain a long-standing tradition of providing vendors and patrons with an event filled with music, fun, delicious brews, sustainable practices, local food and to excel culture with creative events hosted by the good people of Northern Michigan, The Village at Grand Traverse Commons, and the community of Traverse City. A key partner in this equation is Porterhouse Productions who will manage the event production and promotion. Porterhouse has created awarding winning Beer Festivals, concerts and events across the Northern Rockies and now in Northern Michigan. Visit www.porterhouseproductions.com .
For sponsorship information, vending, volunteering or to get involved, please contact firstname.lastname@example.org .
TCMMF is now accepting applications from those interested in participating in the event – from vending to breweries to sponsors and artists. Please contact email@example.com .
In honor of the creativity and hard work that is put into creating craft beer, we look forward to celebrating the breweries and beers of our region at the First Annual Traverse City Microbrewery + Music Festival on Saturday, August 29, 2009, at The Village at Grand Traverse Commons in Traverse City, Michigan.
GENERAL EVENT INFORMATION
* 21+ with ID
* General Admission : $25 = 8 pours, live musical entertainment from six or more bands, 5 – 10PM
* Brewer’s Happy Hour : $50 = 3 – 5 PM early happy two-hours, meet brewers before the GA rush, access to catered food pairings and limited festival merchandise, and 8 pours, live musical entertainment from six or more bands, 5 – 10 PM
* Attendees receive 4 oz. pours per token in corn composting cups
* For more information, visit www.porterhouseproductions.com
* Food will be available for purchase
* Shuttles will run every ½ hour to locations around TC.
* Designate a Driver, Shuttle, Walk, Ride a Bike!
The Legendary Buckwheat Zydeco and Band / www.buckwheatzydeco.com
Clumsy Lovers / www.clumsylovers.com
Caravan Of Thieves / www.caravanofthieves.com
Delilah Dewyld & The Lost Boys / www.myspace.com/ delilahdewyldeandthelostboys
Mike Moran + Levi Britton / www.mikemoran.com /
Luke Winslow-King / www.myspace.com/ lukewinslowking
… and more including stellar local Michigan artists!
>Friday, August 28
8AM-8PM : Set up
2PM : Brewery tent set up
8PM-2AM Pre-Party at Right Brain Brewery, North Peak and local taverns.
>Saturday, August 29
8AM-3PM : Brewery Load In
3PM : Brewers Happy Hour, limited tickets available
5PM : Public Doors
10PM : Event Curfew
10PM-2AM : Village Commons Afterglow and Volunteer Appreciation party
Who is the ideal audience for this News Release:
craft beer lovers, music lovers,